Social and short-video platforms
Choosing channels, the logic of short-form video, a practical working routine for TikTok and Instagram Reels, UGC and creator partnerships.
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1. Choosing channels: which one is actually yours
theorychannels
2. The logic of short-form video: the hook and the retention curve
theorycontent
3. The TikTok playbook: promoting an app
practicecontenttiktok
4. Instagram Reels: how it differs from TikTok
practicecontentinstagram
5. UGC and working with creators
practicecontentchannels