◆ Sparround

📈 App Marketing & ASO

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How to take an app you vibe-coded to market: ASO, launch, growth hacking and organic growth through TikTok/Reels. Concepts and practice, without drowning in technical detail.

Target level: junior → middle

🧭 Take a short test to see which stage you should start from.

Stages

1

Foundations — the app marketing landscape

The funnel, positioning, how store discovery works, and pre-launch readiness. This stage sets the frame for everything that follows.

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2

ASO — store optimization

Being found and being chosen: keyword research, metadata, visuals, ratings and localization. Every claim is grounded in Apple's and Google's own documentation.

🔓 Recommended after: Foundations — the app marketing landscape

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3

Release and launch

Staged release, store rules and rejection causes, the launch day plan, and the channels that bring your first users.

🔓 Recommended after: ASO — store optimization

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4

Growth hacking

Loops versus funnels, where ideas come from, prioritising with ICE and running the experiment loop, referral and retention hooks.

🔓 Recommended after: Release and launch

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5

Social and short-video platforms

Choosing channels, the logic of short-form video, a practical working routine for TikTok and Instagram Reels, UGC and creator partnerships.

🔓 Recommended after: Growth hacking

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6

Measurement and monetization

Which metrics to watch and which to ignore, reading the retention curve, CAC/LTV, and the logic of the paywall.

🔓 Recommended after: Social and short-video platforms

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7

Practice — a 30-day launch playbook

Apply what you learned to your own app: a complete store listing and keyword set, then a weekly repeating content and experiment system.

🔓 Recommended after: Measurement and monetization

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📚 Sources and documentation