ASO — store optimization

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Being found and being chosen: keyword research, metadata, visuals, ratings and localization. Every claim is grounded in Apple's and Google's own documentation.

1. The two sides of ASO: being found and being chosen

2. Keyword research: which words to play for

3. Metadata: which text goes where

4. Visuals, and how to test them

practiceasoconversion

5. Ratings, reviews and localization